Wasserman + Partners Vancouver (Bruno Galvani, AD)
We were tasked to come up an activation for Vancity which could be used for fairs and functions and members’ only events. This activation had to appeal to all age groups – while being at once fun, interactive, portable, weather-proof, fool-proof, quick to produce, affordable and holy smokes what are we gonna do? We also had to ensure that Vancity staff could easily assemble and dissemble this activation without breaking a sweat. And of course, we had to remind people that when you bank with Vancity, deposits go towards helping local businesses and organizations where members live.
In other words, this was one of those briefs that made your brain weep. I’m pleased with the results. I’m still waiting on my big fluffy plush toy.