About
I've been a freelance writer and creative director and problem solver and vacation relief guy for 16+ years. I'm as happy tackling one-off projects as I am conceiving integrated campaigns that were due yesterday. I've won ridiculous looking awards, judged fancy award-worthy work, pitched-in on new biz wins, and nurtured amazing working relationships that span 16+ years.
I'm a fan of ideas, insights, strategy, collaboration, and adding the + symbol whenever possible. I've never advocated for the devil. Not even 1+ time.
THINGS I'VE DONE
• Wrote the original launch campaign for Mitsubishi Motors in Canada.
• Conceived McCafé’s inaugural Western radio campaign to promote McDonald’s new coffee offering in BC and Alberta.
• Launched Rugby Canada’s national partnership with Guinness through various marketing tactics.
• Created a campaign (aimed at KFC’s CEO) to stop feeding antibiotic chickens to millions of at-risk consumers. (As of this writing, all chicken purchased by KFC in the US is now free of antibiotics.)
• Scripted the first-ever BC Government Cannabis campaign, driving British Columbians to an info-based website to learn how cannabis affects everyone differently.
• Played a key role in Rethink's launch and early growth as hire #11.
• Won local, national and international industry awards with 20 different advertising agencies.
THINGS I HAVEN'T YET DONE
• Ridden the skeleton bobsled.