Calgary International Film Festival
WAX Calgary (Jonathan Herman/Jonathan Jungwirth, ADs)
What do you do when your total production budget is $0 and your deadline is the day before yesterday? You beg, you borrow, you steal. For this multi-media campaign, we borrowed footage from the festival’s films, stole Roger Eibert’s vocal delivery, and begged the venue to lend us their marquee letters for our posters – which they were reluctant to do. So we ended up stealing them.