NRDC New York (Kevin Barclay, CD)

The challenge: Feeding antibiotics to millions of healthy chickens can promote the rise of drug-resistant superbugs in humans.
The solution: In an effort to get KFC’s chicken off drugs, we created a character (Auntie Biotic) in a less than typical chicken suit. This, so she could help spread the good (bad) word about KFC, and to ultimately put pressure on KFC’s CEO Roger Eaton to make healthier purchasing decisions.

You can follow Auntie Biotic’s escapades and travels here and here
You can watch some of her recent videos here
You can sign the petition here